Dottoressa Reynaldi

The story of Dottoressa Reynaldi

From the union of nature and science functional natural cosmetic recipes

Logo Dottoressa Reynaldi

Natural Cosmetics Laboratory

"A story of creativity, tenacity and passion; an all-female story. This is what Dottoressa Reynaldi is."

Dottoressa Reynaldi gli inizi

1970 – The beginnings

Maria Grazia Reynaldi graduated in Pharmacy discussing an experimental thesis on the chemistry of cosmetic products; she is the first woman in Italy to address this topic.

Dottoressa Reynaldi prime formule
Dottoressa Reynaldi

The first formulas

The first years after graduation are entirely dedicated to the family: after getting married and having two children, Maria Grazia Reynaldi, or as her collaborators call her "the Doctor", decides to focus on her children and be a full-time mother . The passion for cosmetics, however, did not abandon her and in recent years she began to put into practice what she studied at University. And so at home, on the kitchen table, in the pasta pot, he began producing the first cosmetics with ingredients of natural origin for the daily hygiene of the whole family, immediately enjoying great success among friends, relatives and pharmacist colleagues. .

1979 - The first shop
— The home kitchen, however, quickly became too "narrow" and in 1979 the dream of having a space entirely dedicated to cosmetics came true: the first Doctor Reynaldi shop-laboratory opened in Turin, a place different from the usual shops of cosmetics. Here, through a glass window, customers can see the laboratory where the products are prepared, fresh every day, and explain their needs directly to the Doctor, purchasing "tailor-made" cosmetics. The success was immediate. Over the next twenty years, numerous other franchising points of sale were opened, all sharing the same philosophy: functional, fresh, natural and effective cosmetic recipes.
Dottoressa Reynaldi primo negozio
The first store in via Cardinal Fossati in Turin
1979 - The first shop
— The home kitchen, however, quickly became too "narrow" and in 1979 the dream of having a space entirely dedicated to cosmetics came true: the first Doctor Reynaldi shop-laboratory opened in Turin, a place different from the usual shops of cosmetics. Here, through a glass window, customers can see the laboratory where the products are prepared, fresh every day, and explain their needs directly to the Doctor, purchasing "tailor-made" cosmetics. The success was immediate. Over the next twenty years, numerous other franchising points of sale were opened, all sharing the same philosophy: functional, fresh, natural and effective cosmetic recipes.
Dottoressa Reynaldi in laboratorio
The laboratory where the first formulas are born
1979 - The first shop
— The home kitchen, however, quickly became too "narrow" and in 1979 the dream of having a space entirely dedicated to cosmetics came true: the first Doctor Reynaldi shop-laboratory opened in Turin, a place different from the usual shops of cosmetics. Here, through a glass window, customers can see the laboratory where the products are prepared, fresh every day, and explain their needs directly to the Doctor, purchasing "tailor-made" cosmetics. The success was immediate. Over the next twenty years, numerous other franchising points of sale were opened, all sharing the same philosophy: functional, fresh, natural and effective cosmetic recipes.
Dottoressa Reynaldi in laboratorio
1979 - The first shop
— The home kitchen, however, quickly became too "narrow" and in 1979 the dream of having a space entirely dedicated to cosmetics came true: the first Doctor Reynaldi shop-laboratory opened in Turin, a place different from the usual shops of cosmetics. Here, through a glass window, customers can see the laboratory where the products are prepared, fresh every day, and explain their needs directly to the Doctor, purchasing "tailor-made" cosmetics. The success was immediate. Over the next twenty years, numerous other franchising points of sale were opened, all sharing the same philosophy: functional, fresh, natural and effective cosmetic recipes.
Dottoressa Reynaldi il primo negozio
The first products
1979 - The first shop
— The home kitchen, however, quickly became too "narrow" and in 1979 the dream of having a space entirely dedicated to cosmetics came true: the first Doctor Reynaldi shop-laboratory opened in Turin, a place different from the usual shops of cosmetics. Here, through a glass window, customers can see the laboratory where the products are prepared, fresh every day, and explain their needs directly to the Doctor, purchasing "tailor-made" cosmetics. The success was immediate. Over the next twenty years, numerous other franchising points of sale were opened, all sharing the same philosophy: functional, fresh, natural and effective cosmetic recipes.
Dottoressa Reynaldi il primo negozio
The Doctor and the mother in the shop

Early 2000s – The turning point

The first big turning point: the Reynaldi srl company was born which, in a 1200 m2 factory, formulates and produces cosmetics also for other Italian brands. The Doctor's sons, Andrea and Marco, and her daughters-in-law Grazia and Laura also join the company. From this moment the horizons broadened: Reynaldi Srl left Italy, formulating cosmetics for Korea and arriving in the United States in 2005. In recent years the company has won numerous awards, carving out an increasingly larger space for itself in the national and international cosmetics market.

Dottoressa Reynaldi Burro di Karite
Dottoressa Reynaldi Burro di Karite

2004 – Shea butter

At the request of her friend Sister Laura Bonin, missionary nun of the Immacolata Regina della Pace institute in Burkina Faso, the Doctor promoted the start-up of a company by 12 women in Bobodioulasso, going there to teach them to formulate and produce cosmetics based of Shea Butter. It is the beginning of a great project, a collaboration that still lasts today, a symbol of the strength of female entrepreneurship in the world.

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2015 – Growth continues
— Over the years the growth does not stop, Reynaldi srl becomes one of the largest third party cosmetics production companies in Italy and thus moves to the Pianezza (TO) plant: a 7500 m2 structure home to the headquarters of the Dottessa brand Reynaldi – Natural Cosmetics Laboratory.
Famiglia Dottoressa Reynaldi
The Doctor together with her sons Andrea and Marco and her daughters-in-law Grazia and Laura
2015 – Growth continues
— Over the years the growth does not stop, Reynaldi srl becomes one of the largest third party cosmetics production companies in Italy and thus moves to the Pianezza (TO) plant: a 7500 m2 structure home to the headquarters of the Dottessa brand Reynaldi – Natural Cosmetics Laboratory.
Dottoressa Reynaldi la crescita continua
The production plant in Pianezza (TO)
2015 – Growth continues
— Over the years the growth does not stop, Reynaldi srl becomes one of the largest third party cosmetics production companies in Italy and thus moves to the Pianezza (TO) plant: a 7500 m2 structure home to the headquarters of the Dottessa brand Reynaldi – Natural Cosmetics Laboratory.
Azienda Dottoressa Reynaldi
The complete company
Dottoressa Reynaldi in laboratorio

TODAY

Many steps forward have been made in these forty years; a woman's passion has become that of a young, dynamic and entirely female team who today, together with the Doctor, takes care of the brand and its customers and carries forward the values ​​that have always distinguished it.

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